Sunk Costs

Consider this:

When making a choice between two options, only consider what’s going to happen in the future, not which investments you’ve made in the past. The past investments are over, lost, gone forever. They are irrelevant to the future.

Seth Godin –

Every time you have a decision to make, do you look forward or do you allow your past to influence you? This article explains a lovely experiment with chocolates.

I wonder how to notice this in the moment? How could I become more aware of this?

Image result for sunk costs


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s