Sunk Costs

Consider this:

When making a choice between two options, only consider what’s going to happen in the future, not which investments you’ve made in the past. The past investments are over, lost, gone forever. They are irrelevant to the future.

Seth Godin – https://seths.blog/2009/05/ignore-sunk-costs/

Every time you have a decision to make, do you look forward or do you allow your past to influence you? This article explains a lovely experiment with chocolates.

I wonder how to notice this in the moment? How could I become more aware of this?

Image result for sunk costs

 

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